Kingsafe grand plan for cross-border mother and child redevelopment - an interview with Chairman Yan Huarong of Uniquality nursing

2017 is a milestone year for the Kingsafe group, which stands in its thirties. Since its establishment, the group has worked hard and achieved fruitful results. This year, Kingsafe entered the top 40 arrays of global nonwovens enterprises, ranking 14th in sales; This year, Kingsafe became famous in the field of mother and baby. Uniquality nursing has settled its business layout in dry and wet wipes, baby diapers, and mother and baby personal care products, and has achieved leading advantages in the field of dry and wet wipes. At the 30th anniversary celebration of "setting sail at the age of 30" held grandly on December 7, 2017, President Yan reviewed the magnificent development process of Kingsafe, put forward the grand goal of future development, and sounded the assembly call again for Kingsafe to make great achievements in the two related fields of nonwoven materials and mother and baby products.

Before the Spring Festival, there was rare heavy snow in Jiangnan, and the air in Changxing was cold and fresh. The cold weather did not cool my mood. With enthusiasm, I visited the production workshop of Kingsafe's Spunlaced, spun-bonded and hot air nonwovens and the production workshop of excellent care wipes and baby diapers. After the visit, I officially began to have a face-to-face conversation with Chairman Yan Huarong.

President Yan is quick-witted, humorous, and talkative. Although he has retired from the army for many years, his speech and behavior still show the ability and cheerfulness of soldiers. From time to time during the conversation, someone came to him to ask for work or sign, but he soon got back to the point. He will talk about the process of cross-border mother and child fields from making clothing interlining at the beginning of his business to producing nonwoven materials, and then to nonwoven products, and clearly describe the development process of the enterprise in the past 30 years. As a member of the Zhejiang Merchants Group, he keenly seized the opportunity and stood out. At present, the fierce competition in the field of personal hygiene and nursing products has stimulated his determination and courage to face difficulties.

The brilliance of large industrial textile enterprises

Zhejiang Kingsafe Group Co., Ltd., founded in 1987, is located in the beautiful national economic development zone of Changxing County, Zhejiang Province. It is a national excellent private science and technology enterprise specializing in the production of non-woven materials and high-grade garment adhesive linings. The nonwoven products produced by the company are widely used in disposable sanitary products (AHP) and medical and health fields; Garment adhesive linings are mainly supplied to famous brand garment enterprises, military police, public security, and other standard garment enterprises. The production and sales volume have been at the forefront of its peers in China for more than ten consecutive years.

At present, the company has the production and technological development capacity of various nonwovens, adhesive linings, and lining fabrics of "Kingsafe" brand, such as Spunlaced, spun-bonded, hot air, hot rolling, double point, pulp point, powder point, powder spreading and heat transfer. It also has the supporting production capacity of warp knitting, water-jet weaving, nonwovens, dyeing and finishing, and other lining fabrics, with an annual production capacity of 80000 tons of nonwovens and 22 million meters of garment accessories. The company introduces advanced production equipment, production technology, and processes from Germany's Karl Mayer, menfuji, sibinbao, Switzerland's Shati, France's Andris, Germany's truzler, Japan, Taiwan, and other countries and regions.

(Spunlaced non-woven fabric production workshop)

(spun-bonded non-woven fabric production workshop)

(hot air non-woven fabric production workshop)

The company has been named the national contract abiding and the trustworthy unit, the top ten suppliers in China's garment industry, the top 100 enterprises in China's garment industry, the top 10 enterprises in China's industrial textile industry, the product development contribution award of China's textile industry, the contribution award of China's industrial textile industry, the key backbone enterprise in Zhejiang Province, the backbone enterprise of 100 fist products in Zhejiang Province, the famous brand enterprise in Zhejiang Province, the "three excellent" enterprise in Zhejiang Province The second Zhejiang merchants invisible champion and other honorary titles. In 2017, it entered the list of the world's top 40 nonwovens enterprises, ranking 14th and first in Asia.

The company has passed ISO9001, ISO14001 quality, and environmental management system certification, and Oeko tex Standard 100 ecological textile international certification. The product sales market has expanded to Southeast Asia, the Middle East, Europe, South America, the Mediterranean, North America, South Africa, and other parts of the world.

As a national high-tech enterprise and the technology center of 100 key provincial enterprises in Zhejiang Province, the nonwoven materials and high-grade garment adhesive lining products developed by the company have been listed in the national Spark plan and torch plan projects and national new products for many times. It has won the third prize, second prize, and first prize for scientific and technological progress in Zhejiang Province, Huzhou City, and Changxing County many times. The company has 94 national patents. The projects undertaken by the company have been listed in the national key industry revitalization and technological transformation projects and major science and technology special projects in Zhejiang Province many times. At present, Kingsafe is moving forward in the direction of high technology and green environmental protection.

30-year journey, step by step

1987: Yan Huarong, who had just returned to his hometown from the army for less than two years, started his business in a 50 square meter small factory with less than 30000 yuan.

1992: invested 2 million yuan, acquired 5 mu of land, built 2000 square meters of workshops, and purchased 3 sets of equipment, becoming an enterprise specializing in the production of garment adhesive lining.

In 1996, the company invested more than 10 million yuan in the counter-trend of national macro-control, expanded the adhesive lining factory and non-woven fabric factory respectively, built a hot melt adhesive factory and warp knitted fabric factory, and established the first garment accessories group company in China.

2001: the first phase of the nonwoven production base with an investment of 300 million yuan was officially put into operation.

In 2005: the Shanghai headquarters of Kingsafe group was established in Shanghai, which is in line with international standards.

2009: Under the background of the global financial crisis, the company invested heavily in expanding the production lines of spunlaced nonwovens and spun melt nonwovens.

2012: set foot in new fields and established a wholly-owned subsidiary, Zhejiang Uniquality nursing products Technology Co., Ltd., which initially formed a coordinated development pattern of the nonwoven industry chain.

2015: Based on the baby care products industry, Kingsafe company built a new (expanded) baby diaper production base, introduced foreign advanced technology for production, and added two spunbonded lines and two diaper lines.

2017: the group's 30th anniversary, entering the top 40 in the global nonwovens industry, forming

A new chapter of three wild geese flying together with nonwovens as the center, clothing adhesive lining materials as the foundation, and mother and baby care products as the driving force.

Extension of industrial chain to achieve excellent and comprehensive nursing

Nonwovens are one of the main raw materials of non-woven products. For the development of personal health care products, Kingsafe group has the unique advantages and strength of industrial chain extension and has 20 Spunlaced, spun-bonded, hot-rolled, hot-air non-woven production lines and other supporting resources.

In 2012, in the field of gold transshipment hygiene products, a wholly-owned subsidiary, Zhejiang you Quan Nursing Technology Co., Ltd. was established. It has built dry wipes, facial masks, baby care, and a baby diaper factory. It has advanced production equipment and testing instruments at home and abroad, a 50000 square meters standard workshop, and 16000 square meters 100 thousand level air purification GMP production workshop.

(100000 grade purified diaper production workshop)

(wet towel workshop)

(pure water treatment system)

Adhering to the concept of "high-quality life and wholehearted care", Uniquality nursing has developed and produced a series of baby and women's nursing products with its own brands, such as "beineng", "children's League", "Hancheng story", "chunjingyou +", "chunjingyouhu", "Youku", "yiku", "Tianjing", "Lu", "Uniquality cat", "Sibo", and undertook OEM / ODM business at the same time.

The company has passed ISO9001 and ISO14001 quality and environmental management system certification, GMPC cosmetics good practice, FDA product certification, and EU CE certification.

Under the leadership of general manager Yan, Uniquality nursing company carries forward the enterprise spirit of "dedication, innovation, inclusiveness, refinement and cooperation", so as to establish an efficient enterprise management team, create excellent enterprise culture, shape a good brand image, and strive to achieve the goal of becoming a domestic famous brand and a world-famous brand within ten years.

Under the situation that the domestic market demand for personal care products is strong and tends to be high-end, local enterprises have invested in new production capacity and transformation and upgrading in order to seize the opportunity of capacity expansion in the medium and high-end market. In addition to the expansion of the original large and medium-sized enterprises, the entry of pharmaceutical, textile and dairy enterprises in recent years have also attracted attention, which has a positive role in promoting the industry concentration and the improvement of the overall technical equipment level. Kingsafe / Uniquality nursing is the leader of these enterprises with late development advantages, especially in the production of wet wipes and baby diapers. Uniquality nursing is completely different from the production of small workshops. It not only has a large volume but also has advanced technology. It has reached the domestic first-class level in pure water preparation, workshop environment, safety and health, intelligent production, and so on. It is believed that with 30 years of market operation, Kingsafe group will achieve better performance in nonwoven products and the mother and baby products industry.