The 6th Health and Maternal and Child Products Industry Summit Forum was successfully held in Shanghai, with the theme of "Resilient Growth, Diligent Action, and Far Range"

On July 18, the 6th Health and Maternal and Child Products Industry Summit Forum (2024 Annual Meeting) was held in Shanghai. The meeting was guided by the China Industrial Textiles Industry Association, hosted by the Health and Maternal and Infant Products Branch of the China Industry Association, co-organized by Zhejiang Youquan Care Products Technology Co., Ltd., Jieliya Home Furnishing Co., Ltd., and October Crystal Maternal and Child Products Co., Ltd., and co-organized by Shandong Zhubi Maternal and Child Products Co., Ltd., Jiangxi Youhe Sanitary Products Co., Ltd., Meijiashuang (China) Co., Ltd., Guangzhou Spree Technology Co., Ltd., and Lufeng Machinery (Zhengzhou) Co., Ltd.

The meeting was presided over by Bai Xiao, Secretary General of the Health and Maternal and Child Products Branch of the China Industry Association, Li Lingshen, Vice President of the China National Textile and Apparel Council, Li Guimei, President of the China Industrial Textile Industry Association, Yan Huarong, President of the Health and Maternal and Child Products Branch of the China Industry Association, Chairman of Jinsanfa Group & Youquan Co., Ltd., Chen Lidong, President of the Spunbond Nonwovens Branch of the China Industry Association and Chairman of Shanghai Jingfa Industrial Co., Ltd., Shen Rong, President of the Interlining Materials Branch of the China Industry Association and Chairman of the Vibo Group, Chairman of the Young Entrepreneurs Alliance of the China Industry Association, More than 200 people attended the meeting, as well as more than 200 representatives of key enterprises in the upstream and downstream industrial chains of the health and maternal and child products industries.

Chairman Yan Huarong delivered a speech

In his speech, Chairman Huarong introduced the situation and work plan of the Health and Maternal and Child Products Branch. He said that the original intention of the establishment of the Health and Maternal and Child Products Branch is to build a high-end field of health and maternal and infant products made in China, and to open up a new ecosystem and growth point in the health and maternal and infant products industry. He said that the next step of the branch will be to carry out work according to the characteristics of the industry, the field of sanitary products mainly around products, raw materials and equipment, the field of maternal and child products mainly around channels, brands and products, in the large-span industrial chain to achieve their own focus, relying on each other. The branch will also give full play to the role of the expert committee as a think tank to continue to promote the high-quality development of the industry.

Roundtable Discussion

This forum specially set up 4 high-quality roundtable forums, invited 4 outstanding experts to host the guests, and 4 groups of heavyweight guests from the upstream and downstream of the industrial chain face-to-face, from a more diverse perspective to understand the latest development and future trends of the health and maternal and child products industry, to discuss the current hot spots and difficulties of the industry, to find better answers to the current common concerns, and to explore a better direction for the layout of the rainy day.

In the new model of maternal and infant retail channels, what are the hot spots and difficulties in the industry? Yang Chi, Senior Product Director of Babycare, Luo Nengcai, Chairman of Yunnan Dengkang Beibi Maternal and Child Products Co., Ltd., Shao Xindong, General Manager of Gansu Grelijia Maternal and Child Products Co., Ltd., and Yang Hongwei, General Manager of National Procurement of Shaanxi Dumbo Maternal and Child Products Co., Ltd., had a full discussion. Dengkang Beibi has carried out in-depth resource integration by using the stock era; Graylijia adopts the strategy of "opening more stores in big cities and opening big stores in small cities", and currently has 6 stores with an area of more than 1,000 square meters; Dumbo adheres to the principle of direct sales, and has more than 500 directly-operated stores so far, and enterprises from the northwest and southwest have found suitable consumption scenarios.

Green is the eternal topic of the manufacturing industry, Zhang Heng and Chen Lidong, professors of Zhongyuan Institute of Technology, Zhao Donghua, director and vice president of Hengyi Petrochemical Co., Ltd., Yu Hanjiang, chairman of China Textile Institute Green Fiber Co., Ltd., and Kang Guitian, general manager of the nonwovens division of Hengtian Heavy Industries Co., Ltd., met face-to-face, and warmly discussed the green and environmental protection trends of chemical fibers and their new applications in the field of mother and child, and analyzed the sanitary nonwovens that are facing the challenge of supply and demand imbalance. Hengyi Group has three major sectors: polyester, PTA and oil refining, and is implementing the strategic iteration of establishing a cylindrical industrial chain, with great technical advantages and scale advantages; China Textile Green Fiber is a state-owned enterprise, unswervingly shouldering the role of "ballast stone", making it better, bigger and stronger to achieve high-quality development; Hengtian Heavy Industry Co., Ltd. is the largest manufacturer of spunlaced nonwovens equipment in China, running side by side with its European counterparts, known as the "Spunlace Three Musketeers", believing that high-quality, low-cost new technologies will win in the fierce market competition; Shanghai Jingfa is responding to more challenging markets with newer technical means, better factory conditions, and higher-end industry standards.

The field of maternal and infant products are aiming at high-end brands, how to accurately grasp the high-end demand of consumers for non-woven hygiene products in the field of maternal and infant products, under the question of Zhao Jing, executive vice president and secretary general of Jiangsu Maternity, Infant and Child Products Association, Hu Shengming, chairman of Wuhan Keen Baby Maternal and Child Chain and Wuhan Xingminghua Trading Co., Ltd., Fei Haibing, chairman of Hangzhou Yongzhuo E-commerce Co., Ltd., and Xin Zhiwei, senior strategic procurement director of Babycare, respectively shared the growth and development of domestic maternal and infant brands under the new needs of the maternal and infant market. Babycare's brand positioning is a global strategy, and it has been raising standards, making food-grade formulations and deplasticizing efforts; Keen baby has become the main force of parents after the 90s, satisfying their more mature and rational consumption concepts; Yongzhuo seized the view that the world is full of flowers to launch a new diaper brand, from the attraction to the repurchase rate and then to gain market share.

Zhou Shouquan, General Manager of Zhejiang Youquan Nursing Products Technology Co., Ltd., Su Yiqiang, Chairman of Yusheng Company, Chu Yongwei, Chairman of Zhejiang Kakama Technology Co., Ltd., Xu Shuwei, General Manager of Haina Intelligent Equipment International Holdings Co., Ltd., and Guo Libo, General Manager of Zhengzhou Zhilian Machinery Equipment Co., Ltd., shared their views and experiences on the cutting-edge technology and future trend of "two towels and two pants" in hygiene and maternal and child products. Su Yiqiang said that Yusheng Company has experienced the development process of China's baby diapers from scratch to excellence, from import to localization and then to export, and hopes that the number of domestic high-end brands will continue to increase in the future; Zhengzhou Zhilian Machinery has performed well in wet wipes equipment and intelligent overall solutions, and has also achieved good results, and its overseas market share has been rising in the past two years; Chu Yongwei introduced the development history and future market trend of the soft towel market; Xu Shuwei said that menstrual pants equipment has continued to innovate and make breakthroughs in recent years, and the products have made rapid progress from pants shape to material comfort.