Private Label Wipes

Private label wipes are a growing segment of the nonwovens market, especially in personal care. In the case of baby care, private brands already have a significant share of the market, and are gaining ground in many other categories too. This trend is likely to continue, given the increasing focus on value by consumers.

The market is ripe for private label growth, particularly in Europe, where large retailers are pushing their own brands over established name brand competitors. A Tesco supermarket, for example, recently launched a pack of store brand children’s wipes that cost half as much as similar packs from Pampers Kandoo and Huggies Cleanteam. This pricing strategy has made the market more attractive to private labels, which have increased their sales in recent years.

In the body wipes category, private labels have been successful in attracting buyers with healthy and unique formulations of cleaning products. For example, skin care brands are integrating cleansing herbs, hydrating fruits, and natural oils into their formulas to create a range of fresh-smelling and effective body wipes for both men and women. Some of these specialized body wipes are even designed to address specific needs, such as sweat absorbents for sports and other activities, antiperspirant deodorants, and even medicated cleansing wipes.

For other types of private-label products, manufacturers have been able to add value by introducing a variety of different packaging options. These include single-packs for portable cleansing, canisters for convenient storage and display, and flat packs that offer the same high-quality, clean-feeling product at a lower price point. Regardless of the packaging choice, manufacturers are also promoting the use of recycled materials to demonstrate their commitment to sustainability.

Another way that private-label companies are increasing their appeal is by focusing on the customer experience, something that has become increasingly important to buyers. Private-label companies can offer a more personalized touch with a one-on-one approach to customer support, making it easier for customers to connect with the brand and feel comfortable using their product.

When it comes to cleaning and care wipes, the best-known private-label manufacturer is perhaps Clorox, which was founded in 1913 and has a long history of providing high-quality products and exceptional service. The company’s portfolio includes wet and dry cleaning wipes, paper towels, feminine hygiene products, and other consumer products. In addition to its cleaning and care lines, Clorox has a robust portfolio of household products and offers the full spectrum of private labeling services for retailers, distributors, and resellers.

Other private-label manufacturers specialize in specific categories of cleaning and care wipes, including industrial, medical, restaurant, pet, automotive, and household cleaning products. These manufacturers can also work with clients to formulate custom products, including liquid cleaning formulas for pest repellant, kitchen and bathroom cleaners, laundry detergents, furniture polishes, air fresheners, graffiti removers, and more. Many of these products are also available with the option to include a private-label logo and message for maximum brand impact.